Indian cinema is the world’s most extensive and most diverse film industry. One of the renowned regional cinemas in India is the Telugu movie industry. Known by the sobriquet Tollywood, it includes the Telugu films originated from Andhra Pradesh and Telangana, where India’s most significant theatres are also located. Telugu movies are a mixture of every genre of action, thriller, comedy, romance, suspense, and mystery, due to which people deviate towards them as a source of their entertainment. Bollywood cinemas and Bengali cinemas remake many successful Telugu films. The industry has the Guinness world record for the largest film production facility globally, Ramoji film city. Telugu films are viral not only in India, but also they are known globally. Athadu and Bommarillu are two such successful films that were released worldwide and had a very positive response from foreigners. With such high demand for Telugu films, many online OTT platforms focus on providing a medium through which people can watch their favourite movies and web series. Aha is one of the forums.

Aha is an Indian over the top streaming service owned by Arha Media and Broadcasting Private Limited, joined venture by Geetha Arts and My Home Group. It is an exclusive Telugu content platform that provides a vast range of movies and original web series, which are just a click away.

Allu Aravind, the founder of Aha, revealed a time when he was enamoured with the digital environment and was addicted to binge-watching. That’s when he thought of introducing an online streaming app for hosting Telugu content solely. With the support of his family, he initiated the project, which led to talks with Rameswar Rao Jupally, who joined as a partner in the venture. Ajit Thakur is the CEO of Aha. It was founded on February 8th, 2020, and was launched officially on March 25th,2020. Nowadays, every app we stream shows us content with advertisements in between, and ads are annoying to everyone. Thus, Aha is an ad-free service and does not stream ads with any of its content, so many of the viewers are impressed by this app. Aha is available worldwide, and it has approx. 1 million monthly users.

The service is swamped with movies and films from pre over the top era from various production houses. Arjun Suravaram, Kaithi are Telugu dubbed films that were acquired by aha services. Twenty-five original shows like Kotthaporadu and shithappens were included as original scripted content in the first year, and 50 more are yet to be added in 2021. Talk shows like “Sam Jam,” hosted by Samantha Akkineni, also premiered. Aha also provides a premium subscription to its users at an affordable cost. Premium users can enjoy offline streaming, different device logins and even the original monthly contents.

Aha becomes an all-around Telugu movie streaming app with lots of fun and interesting Telugu movies and webseries for the viewers. It is a boon to all those Tollywood lovers out there.